STC Rochester Spectrum 2017

Imagine trying to teach a room full of people everything they needed to know about writing. speaking, and designing effective, audience-centered, and relevant messages as it relates to whatever messages they deliver in their everyday careers... in 5 minutes. Could you do it? Maybe, but would everyone remember all the essential details? Probably not with the limited attention-span we as a society have and the condensed time in which you have to present the most imperative components of message design and delivery.

In this lightning talk I will present and apply my 7 Essential Message Design Principles relevant to whatever message you may be delivering for work including, but not limited to, presentations, reports, blogposts, email blasts, data presentation, and more! These essential principles of writing, speaking, and design are simple, easy-to remember (with animated explanations) and applicable for myriad forms of communicators today!