STC Rochester Spectrum 2017

This session will outline and describe why becoming more service focused (vs. product oriented) increases your value to clients or an organization, improves your chances for advancement, and sets you apart from others with similar skills or experience. The result is you become a highly sought after and indispensable resource that others seek out for support.  

Come learn differences between product and service skills, see what service looks like for technical communication, and discover how becoming service oriented can transform your position and perception in an organization. Join us to find out how you can be seen by others as offering something unique, important, and useful in the company. You will understand the benefits plus hear some tips and lessons learned from someone who has implemented a service approach to elevate their exposure and boost their career.