Loading…
For a chance to win a $25 Amazon gift card, Complete our Spectrum Feedback Survey by April 7, 2017. 

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Sunday, March 26
 

1:00pm EDT

10 Keys to Successful Leadership
What makes a successful leader? Do you have what it takes? Join me to explore 10 essential qualities that all leaders need to have to ensure success.

Speakers
avatar for Adriane Hunt

Adriane Hunt

Senior Principal Information Engineer, CA Technologies
I am an author, editor, content strategist, and problem solver with a passion for great content paired with dynamic rich media. I drive value and deliver cost-effective solutions by designing and delivering lean, relevant, multi-channel content that engages, teaches, and helps people... Read More →


Sunday March 26, 2017 1:00pm - 5:00pm EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:00pm EDT

How May I Help You? Benefits of Focusing on Services Instead of Products
This session will outline and describe why becoming more service focused (vs. product oriented) increases your value to clients or an organization, improves your chances for advancement, and sets you apart from others with similar skills or experience. The result is you become a highly sought after and indispensable resource that others seek out for support.  

Come learn differences between product and service skills, see what service looks like for technical communication, and discover how becoming service oriented can transform your position and perception in an organization. Join us to find out how you can be seen by others as offering something unique, important, and useful in the company. You will understand the benefits plus hear some tips and lessons learned from someone who has implemented a service approach to elevate their exposure and boost their career.

Speakers
avatar for Todd DeLuca

Todd DeLuca

Technical Communications Manager, Black Knight Financial Services
Todd DeLuca has over 15 years of experience as a technical communicator and currently manages a remote team of technical writers in the US and India. His professional background includes graphic design, editing, client communication, and software development documentation. Todd is... Read More →



Sunday March 26, 2017 1:00pm - 5:00pm EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:00pm EDT

Moments in Quiet Leadership
Leadership can take the most unexpected forms. Sometimes it is grandiose and glaring. More commonly, it is not. We will consider a few examples to explore what leadership really looks like. Spoiler alert: more than a few of these examples involve gratuitous acts of effective communication that helped teams to come together and move forward.

Speakers
avatar for Joe Gollner

Joe Gollner

Managing Director, Gnostyx Research Inc.
Joe is the Managing Director of Gnostyx Research Inc. (www.gnostyx.com), an independent solution provider and consultancy that specializes in the effective application of content technologies. As a solution architect and project manager, he has led over 100 content management initiatives... Read More →


Sunday March 26, 2017 1:00pm - 5:00pm EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:00pm EDT

Using your Volunteering Experience to Boost your Career
You would like to develop a new expertise at work or lead a project but you have no experience, you need credibility get the ball rolling. “I feel I have the aptitude to become a leader but I’ve never done it” “I just got an interview for a company that requires experience in AGILE, how will I get it?” If you download a demo software, who could testify on that experience? It cannot be on your résumé. Volunteering would. In this session, we will look at several volunteering scenarios that will get you started with AGILE, with team leading, with all sorts of new tools and give you leads to get that breakthrough you need. There are various ways to get involved such as long-term involvement or a one-shot project. You will learn how rich of an experience volunteering can be, while helping others.

Speakers
avatar for Johanne Lavallée

Johanne Lavallée

Senior technical writer, Signalisation Ver-Mac Inc.



Sunday March 26, 2017 1:00pm - 5:00pm EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:00pm EDT

What Type of Leader Are YOU?
Leaders come in all personality types. Zeroing in on the type of leader you are and how to identify what types are working with you is important to creating productive teams and getting your work done effectively. This session draws analogies from the animal kingdom to make it a bit more fun, but the key messages are clear and you’re sure to walk away with valuable information you can apply to your professional and volunteer activities immediately.

Speakers
avatar for Cindy Currie

Cindy Currie

Senior Program Manager, Hewlett Packard Enterprise
Cindy is a senior program manager at Hewlett Packard Enterprise, where she manages the releases of several HPE cloud offerings. She is a 10-year member of the Project Management Institute (PMI). She holds PMI’s PMP and PMI-ACP project management certifications. Cindy is also a... Read More →



Sunday March 26, 2017 1:00pm - 5:00pm EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

5:30pm EDT

Speaker Reception and Chapter Recognition
Join us as we meet our speakers, honor our outstanding Rochester chapter members, and celebrate our year as STC Community of the Year.

We'll be providing a selection of four plated dinners. Cash bar available.
We will contact registrants for their selection before the conference. 

Event opens at 5:30 PM. Dinner will be served at 6:00 PM. 

Sunday March 26, 2017 5:30pm - 9:00pm EDT
Bistro 252 DoubleTree Rochester, 1111 Jefferson Road, Rochester, NY 14623
 
Monday, March 27
 

7:45am EDT

Registration
Monday March 27, 2017 7:45am - 12:00pm EDT
Rochester Institute of Technology (Louise Slaughter Hall - 078) 78 Rochester Institute of Technology, Rochester, NY 14623

8:00am EDT

Breakfast
Menu
  • Regular & decaf coffee and tea
  • Chilled bottles of orange and mixed berry juices
  • Assorted muffins
  • Assorted Mini filled croissants
  • Bagels w/ butter, cream cheese, & preserves
  • Fresh fruit medley 
  • Assorted yogurts on ice

Monday March 27, 2017 8:00am - 8:45am EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

8:45am EDT

Welcome and Opening Remarks
Volunteers
avatar for Frances Nardia

Frances Nardia

Technical writer, Quality Vision International
Frances has over 14 years’ experience in techcomm, software testing, and instructional design in both the US and Israel. She came to technical writing from a mechanical and biomedical engineering background. She studied and worked in Israel for 18 years and fondly remembers her... Read More →
avatar for Ben Woelk

Ben Woelk

ISO Program Manager, RIT
Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host... Read More →

Monday March 27, 2017 8:45am - 9:00am EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

9:00am EDT

The Brave New World of Technical Communication

“For the times they are a-changin’” as Bob Dylan famously sang. Nothing new here as times are always changing. But to Dylan’s point, sometimes the confluence of changes that are unfolding makes this constant process feel a lot more turbulent. For Technical Communicators, we are entering one of those times.

So what are the different changes occurring that will impact communicators and how exactly will the work of technical communication need to change? How quickly are these changes happening? How confident are we that we really know where these changes are headed? What do we need to do in order to prepare and to adapt? There are lots of questions.

This talk will tackle these questions head-on and describe future that is in many ways is already here. By studying a variety of trends, we can in fact get a handle on what is happening. We can also determine, with a pretty high degree of certainty, what will happen to the practice of Technical Communication in this future. The picture of the future that emerges does call for changes in how Technical Communicators work but these changes will not feel alien or threatening even if they represent a challenge. More important than the challenge that the future presents will be the opportunity for Technical Communicators to play an expanded and more important role in the way that the next generation of organizations operate.

This session will really be an invitation to Technical Communicators to explore what they can become both individually and collectively as a community of professionals. This session will also be a call to action as the future we will be considering is already happening all around us. The window of opportunity is currently wide open. The time has come for Technical Communicators to decide what role they will play on the other side – in the Brave New World of Technical Communication.


Speakers
avatar for Joe Gollner

Joe Gollner

Managing Director, Gnostyx Research Inc.
Joe is the Managing Director of Gnostyx Research Inc. (www.gnostyx.com), an independent solution provider and consultancy that specializes in the effective application of content technologies. As a solution architect and project manager, he has led over 100 content management initiatives... Read More →


Monday March 27, 2017 9:00am - 9:50am EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

10:00am EDT

Helping Mali Kids Gain STEM Knowledge and Work in Open Source AGILE? Welcome to Technical Writers without Borders!
Tech Writers without Borders (TWWB) is looking to build a global community of technical communicators interested in helping charities, humanitarian organisations and other non-profits around the world to improve the quality of their documentation and training resources. TWWB first partnered with iNERDE, a US-based non-profit that provides science, technology, engineering and math (STEM) education camps in African countries. TWWB created an online learning portal to help iNERDE's local teachers and assistants ans so much more. In this session, you will learn more about TWWB's work with iNERDE and the Agile tools and methods the team implemented to facilitate collaboration between volunteer teams from around the world. You’ll see video testimonials from iNERDE and see how to use your technical communication skills to make a real difference in the lives of others, while boosting your own personal and professional development. If you're really lucky, you might even learn how to build some really cool stuff like a marshmallow catapult!

Speakers
avatar for Johanne Lavallée

Johanne Lavallée

Senior technical writer, Signalisation Ver-Mac Inc.



Monday March 27, 2017 10:00am - 10:50am EDT
2120 Rochester Institute of Technology (Louise Slaughter Hall - 078)

10:00am EDT

All for One and One for All: Leading Successful Teams through Thick and Thin
This session will cover how to:
Create a strong identity for each member of your team.
Set and manage goals at the team level.
Manager perceptions and create the perception you want others to have of your team.
Handle mistakes and turn them into effective learning.
Incorporate professional development at the team level.
Surround your team with the “right” network to ensure their success.

Speakers
avatar for Cindy Currie

Cindy Currie

Senior Program Manager, Hewlett Packard Enterprise
Cindy is a senior program manager at Hewlett Packard Enterprise, where she manages the releases of several HPE cloud offerings. She is a 10-year member of the Project Management Institute (PMI). She holds PMI’s PMP and PMI-ACP project management certifications. Cindy is also a... Read More →



Monday March 27, 2017 10:00am - 10:50am EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

10:00am EDT

Structured Writing for Content Quality
Structured writing is big news in technical communication today, but it is usually practiced more for its ability to enable content management systems than for its potential contributions to content quality. Indeed, systems designed to facilitate content management can often do positive harm to content quality.

The presentation will introduce the three domains in which writing can be structured, the media, document, and subject domains. Traditional desktop publishing tools work in the media domain. Structured writing for content management typically takes place in the document domain. But structured writing for content quality takes place in the subject domain.

Working in the subject domain is fully compatible with standard content management practice but it frees the writer from the complexities of content management systems while providing far greater levels of author guidance and a far greater capacity for content validation, auditing, linking, and integration.

Speakers
avatar for Mark Baker

Mark Baker

President, Analecta Communications Inc.
Mark Baker is the author of Every Page Is Page One: Topic-based Writing for Technical Communication and the Web, and the forthcoming Structured Writing: Process and Rhetoric, both from XML Press. He blogs at http://everypageispageone.com and tweets as @mbakeranalecta.


Monday March 27, 2017 10:00am - 10:50am EDT
2130 Rochester Institute of Technology (Louise Slaughter Hall - 078)

10:00am EDT

A Case Study: Converting Page-Based Documentation to Topic-Based Content
With the hi-tech industry moving rapidly towards an increasingly connected world (Internet-of-Things, Industry 4.0), as Technical Communicators we have the opportunity to help users understand advanced products and systems by offering concise pieces of information close to their point-of-use. Help Topics are one way of getting a big step closer to this goal. The presenter works as a ‘lone writer’ for Spectracom, a mid-sized IT manufacturing company in Rochester, NY. He will explain how he converted the page-based content of Spectracom’s existing documentation using the software tool MadCap Flare and will discuss the question if this case study is suitable as a model for other companies in a similar situation. He will also raise the question if all the work was worth it, and how users have been adopting to the new documentation format.

Speakers
avatar for Hendrik van Edig

Hendrik van Edig

Documentation Engineer, Spectracom
I am a technical translator (German/English) by training, however I have worked most of my career as an author of technical content for companies in Germany, England, Ireland and the U.S. While I generally take a very pragmatic approach towards creating technical documentation... Read More →


Monday March 27, 2017 10:00am - 10:50am EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

10:00am EDT

Advance Your Career through Self-Publishing
Writing a book gives you an opportunity to provide tangible value. It can establish your brand and increase your professional standing. Information professionals are uniquely positioned to take advantage of self-publishing because we already know how to transform source material to online and print materials and because we have editors, designers, and talented peer reviewers in our network. While self-publishing is easier than ever, reaching your audience and making money from your book is harder for self-publishers; we must master marketing and distribution so the audience can find our book.

Slides on Slideshare:
https://www.slideshare.net/lizfraley/advance-your-career-through-selfpublishing 

Speakers
avatar for Elizabeth Fraley

Elizabeth Fraley

CEO, Single-Sourcing Solutions
Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She's founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and... Read More →


Monday March 27, 2017 10:00am - 10:50am EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

10:00am EDT

CANCELED DUE TO ILLNESS--Back 2 School: This Old Dog CAN Learn New Tricks!
You never stop learning, and it’s never too late to go back to school! In this progression session, I will share my story about why I decided to return to graduate school after a 20+ year hiatus. I’ll talk about the school I am attending, SUNY Polytechnic Institute; the program I am in (Information Design & Technology); the difference between traditional “brick and mortar” schools and an online, asynchronous program; and some neat perks I’ve enjoyed along the way.

Speakers
avatar for John Freiberger

John Freiberger

Technical Writer, LenelS2
I have been a technical writer for over 20 years. Prior to that, I was certified to teach English, grades 7-12. I am interested learning about Information Design, Infographic Design, Visual Communication, and emerging technologies, and how all of these impact communication. I have... Read More →



Monday March 27, 2017 10:00am - 10:50am EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

10:00am EDT

News You Can Use: An Investigation into How to Make It in Tech Comm
Think television news is nothing but sensationalism and cliché writing? Think again! Coming up at Spectrum 2017: Find out how my background in broadcast news prepared me to take on anything. I’ll share my story, which includes some cringe-worthy lessons learned as a general assignment reporter that have helped advance my career into other communication-based fields. We’ll talk about how to best leverage our experiences and soft skills to upgrade our roles. Plus, top tips from the pros: What expert sources from across the country say is most important when preparing to make a transition into the technical communication field. Stay tuned for this live, exclusive session you won’t want to miss!

Speakers
avatar for Meghan Palumbo

Meghan Palumbo

Proposal Writer, EagleView
Meghan Palumbo is a proposal writer at EagleView in Rochester, NY, and STC-Rochester’s Co-Vice President and Co-Chair. She began her career in journalism, working as a producer/reporter at a CBS affiliate in Springfield, MA, and later as a general assignment reporter at News 8 (WROC-TV... Read More →


Monday March 27, 2017 10:00am - 10:50am EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

11:00am EDT

Overcoming Public Speaking Anxiety (PSA) with Technology; An Ongoing Case Study of Business Communication Students
Americans posses varying levels of Public Speaking Anxiety when delivering public addresses. Some are very reticent to deliver public speeches, while other thrive given the opportunity. The latter is not the majority in the general population, or among college students, which makes the population of college students an excellent sample to administer technology-enriched aid to assess reduction of PSA. The present case examines ongoing research of the use of an online, real-time video feedback tool in Business Communication courses at SUNY Geneseo to reduce PSA. The benefits, drawbacks, successes and challenges of this technology are also discussed both from an instructor and student perspectives. Potential application of this tool for adults in the workforce, along with tips, and tricks to help reduce PSA and improve public speaking skills, altogether, are also discussed.

Speakers
avatar for Chyna T. Trible

Chyna T. Trible

Instructional Tech Project Consultant & Instructor, Cayuga Community College (SUNY)
Chyna T. Trible, M.S. is a Project Consultant in Instructional Technology, one of her tech-loves, and also a devoted instructor with the goal of educating future generations of learners to be excellent communicators. She aims to make instruction straighforward, while being entertaining... Read More →


Monday March 27, 2017 11:00am - 11:50am EDT
2120 Rochester Institute of Technology (Louise Slaughter Hall - 078)

11:00am EDT

Engineering Content: The Discipline of Designing Future-Ready Content
This session will introduce the new techniques that are emerging for the design, development, and delivery of future-ready content. We will explore how the practices of content strategy, content management, content architecture, and content technology are evolving and how they are changing the way we think about content and about the work of technical communication. More specifically, this session will focus on the end-to-end content lifecycle that will see communicators applying new tactics for planning and designing their content, new tools for preparing and testing it, and new channels through which it will be delivered and evaluated. This session will be of interest to attendees who want to know more about the tools they will be asked to use, the roles they will be asked to play, the content that they will be asked to produce, and the new techniques they will be expected to learn.

Speakers
avatar for Joe Gollner

Joe Gollner

Managing Director, Gnostyx Research Inc.
Joe is the Managing Director of Gnostyx Research Inc. (www.gnostyx.com), an independent solution provider and consultancy that specializes in the effective application of content technologies. As a solution architect and project manager, he has led over 100 content management initiatives... Read More →


Monday March 27, 2017 11:00am - 11:50am EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

11:00am EDT

Let Me Do It! Advantages of Offering "Do it Yourself" Communication
We used to let others pump our gas. Now we prefer to take care of the task ourselves - it’s quicker, cheaper, and more convenient. This trend applies to communication and the deliverables that we help manage or produce. Are you asked to do more with less? Or more with the same resources? Then DIY communication may be part of the solution. 

People are often too busy to schedule a meeting with you when they are ready to communicate something. They may also need to get the content out quickly and be willing to do some of the tasks themselves. Why not create or work in a system that helps manage the process and get things moving along quicker?

Join us in this session to hear about a request system used to manage, track, and process communication requests across the enterprise. Come learn how the system works and discover the benefits a ‘self serve’ model can offer both your organization and your team.

Speakers
avatar for Todd DeLuca

Todd DeLuca

Technical Communications Manager, Black Knight Financial Services
Todd DeLuca has over 15 years of experience as a technical communicator and currently manages a remote team of technical writers in the US and India. His professional background includes graphic design, editing, client communication, and software development documentation. Todd is... Read More →



Monday March 27, 2017 11:00am - 11:50am EDT
2130 Rochester Institute of Technology (Louise Slaughter Hall - 078)

11:00am EDT

Right Mind: Initiating Change Management from Within
Change management is a field of study that has tremendous significance and utility when implemented properly, particularly in relation to technical communications, where innovation occurs almost without pause. However, much of the focus on change may be directed outward to focus on measured systems and results, rather than the actual instigators of change – people.

Every transformation starts with one person’s idea and initially spreads inward, like a dropped pebble creating a circular flow in a body of water, and only after the ripple is fully engaged in you does the pulse impact externally. This presentation will focus on the skills you need to develop the right mind for change in yourself so you may act as an effective and supportive change agent for others around you, whether your scope of influence is a small project team or an entire company.

Speakers
avatar for Kim Chmielewicz

Kim Chmielewicz

Technical communicator, Seeking my next position
Kim Chmielewicz holds degrees from Hamilton College in Clinton, NY and the University of Buffalo in anthropology, creative writing, and clinical laboratory science and is completing an MBA. She lives in East Amherst, NY after moving from Manlius to attend graduate school. She has... Read More →


Monday March 27, 2017 11:00am - 11:50am EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

12:00pm EDT

Lunch and Sponsor Presentations
Carving Station
  • Rolls
  • Roasted beet salad
  • Hand Carved Turkey (Chef onsite)
  • Condiments
  • Seasonal Vegetable
“Top Your Own Potato” Station
  • Bacon
  • Broccoli
  • Mushrooms
  • Cheddar Cheese
  • Sour Cream
  • Chives

Monday March 27, 2017 12:00pm - 1:00pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:00pm EDT

Networking and Vendor Exhibits
Monday March 27, 2017 1:00pm - 1:30pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:30pm EDT

The Intersection of ASD and TC: Employees on the Autism Spectrum
Many employers are interested in hiring a group of capable yet under-utilized individuals: those on the Autism Spectrum. With prevalence rates of about 1 out of 250 people in the United States, and rates expected to continue to rise, it is likely that you already know or are working with someone on the Autism Spectrum. This presentation builds upon the article “The Intersection of ASD and TC” in the February edition of Intercom, featuring interviews with two technical communications practitioners on the Autism Spectrum. In depth interviews reveal common areas of strength and challenge for employees, including their unique ways of seeing and solving problems and how they can be an asset to their employers. The presentation concludes with practical tips for inclusion of job candidates and employees on the Autism Spectrum from recruitment and management perspectives.

Speakers
avatar for Janine Rowe

Janine Rowe

Career Counselor, Rochester Institute of Technology
Janine M. Rowe, MSEd., NCC, is a career counselor and Assistant Director of Disability Services at Rochester Institute of Technology in Rochester, NY. In addition to providing developmental career counseling, she provides education and advocacy for students with disabilities and consults... Read More →



Monday March 27, 2017 1:30pm - 2:20pm EDT
2130 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:30pm EDT

CANCELED DUE TO ILLNESS--Emerging Technologies 101: A Primer
In this presentation, we will look at some emerging technologies, including the Internet of Things (IoT), Augmented Reality (AR), and Gesture Recognition. We will discuss how these technologies may affect what we do as technical communicators. This presentation is based on the class I took during the Summer 2016 semester, “Seminar in Emerging Technologies,” as part of my graduate work in the Information Design & Technology program at SUNY Polytechnic Institute.

Speakers
avatar for John Freiberger

John Freiberger

Technical Writer, LenelS2
I have been a technical writer for over 20 years. Prior to that, I was certified to teach English, grades 7-12. I am interested learning about Information Design, Infographic Design, Visual Communication, and emerging technologies, and how all of these impact communication. I have... Read More →



Monday March 27, 2017 1:30pm - 2:20pm EDT
2120 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:30pm EDT

The Art of Personal Branding: How to Tell the "You" Story and Gain New Customers
If you want someone to hire you or your company, you need to be able to tell your story: who you are, what your plan is, and what defines you. There are key points to address at each point in the story in order to gain customers. Whether you’re the boss or on your own, you are constantly interviewing and telling your story.

This session is for you if you’re thinking about working for equity, starting a business, or going out on your own.
  • How to gain customers by telling your story
  • How to identify who your customer is (and is not)
  • How to identify the keys to telling your story well
I’ll give you two tactics to help you on your way, but you should bring your questions so you can get the answers you seek!

Slides on Slideshare:
https://www.slideshare.net/lizfraley/the-art-of-personal-branding-how-to-tell-the-you-story-to-gain-new-customers 

Speakers
avatar for Elizabeth Fraley

Elizabeth Fraley

CEO, Single-Sourcing Solutions
Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She's founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and... Read More →


Monday March 27, 2017 1:30pm - 2:20pm EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:30pm EDT

Filling the Gaps: Why Every Communication is Important
Often the biggest challenge facing technical communicators is gaining the confidence of collaborators who serve as your subject matter experts so you can keep the flow of information going both in initial project development and in latter review and implementation stages. This difficulty may only be exacerbated if you have been brought in as a contractor or in scenarios where a company reorganization is imminent, and your continued engagement is unclear.

Fortunately, professional communicators have the tools to begin filling in those gaps of understanding through our interactions with team members outside of specific content creation, much as a mason secures a wall with mortar. This presentation will discuss how you can leverage everyday contacts such as phone calls, instant messaging, and emails to position yourself as a valuable resource by utilizing your analytic and production skills. Raising your profile positively and completing work more effectively are guaranteed results.

Speakers
avatar for Kim Chmielewicz

Kim Chmielewicz

Technical communicator, Seeking my next position
Kim Chmielewicz holds degrees from Hamilton College in Clinton, NY and the University of Buffalo in anthropology, creative writing, and clinical laboratory science and is completing an MBA. She lives in East Amherst, NY after moving from Manlius to attend graduate school. She has... Read More →


Monday March 27, 2017 1:30pm - 2:20pm EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:30pm EDT

Integrating UX: How Tech Comm Can Engage with Usability to Ensure Success
During my presentation at the Spectrum 2016, I mentioned that Usability specialists and Tech communicators share concerns and interests regarding the users’ ability to use, understand and gain value of the device or system being developed or deployed.

In fact, if Usability is not done (or not done well), it is the tech writers and trainers who have to fill the gap. A miss in design or engineering has to be made up for in the instructions, user guides and quick reference aids created by Tech Comm professionals.
What happens if the Technical Communications miss the mark? It could mean the difference between your product’s success or failure.
How can you be sure that it doesn’t fail?

In this progression session I will discuss and answer questions about:
  1. What do you need to do to prepare your project to work with a UX research professional 
  2. How does the UX professional validate the effectiveness of the communication to make the difference and ensure success.
  3. What is the UX professional going to produce and how will you use it to guide the project to effective tech com products.

Speakers
avatar for Michael Van der Gaag

Michael Van der Gaag

Principal Consultant & UX Strategist, Beyond the Interface
Michael Van der Gaag has 30 years of experience in user-centered design, user experience (UX) research, and usability testing. He supports software and product developers by customizing methods to their project needs and company culture. Guiding  clients through the process of engaging... Read More →



Monday March 27, 2017 1:30pm - 2:20pm EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:30pm EDT

Telling Your Techcomm Story
You might have your 60-second elevator speech perfected, but what if you had 60 minutes to tell your Technical Communication story? From technical writing to marketing, UX, and project management, your skills and contributions are vast, but possibly unknown by coworkers and leaders outside of your department. If you had more time to tell your story, would you know what to say? If you had more visibility, could it lead to more training, more challenging assignments, and more opportunities to advance your career?

This session is a repurposed presentation initially delivered to promote Technical Communicators to coworkers and leaders at one local (yet international) business. Plan to leave the session with ideas of what to say and how to say it – as well as sample slides – so that you can promote Technical Communications, too!

Speakers
avatar for Wendy Ross

Wendy Ross

Program/Project Manager, Wellington Steele
Wendy Barnhart Ross was an STC Rochester Council member (2012-2018), is the Director of Diversity and Inclusion for PMI Rochester, and is a Project/Program Manager at Xerox Corporation. Prior to her current role, Wendy was a Sr. Technical Communicator. Wendy has spent years honing... Read More →


Monday March 27, 2017 1:30pm - 2:20pm EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

1:30pm EDT

What Are Technical Writers Really Doing These Days?
The role of today's technical writer is constantly changing. I'll provide a snapshot of some non-traditional projects I'm involved in (content analytics, SEO, marketing lead generation, lean knowledge cross-functional strategy) and answer your questions about how you can expand your role as a technical writer.

Speakers
avatar for Adriane Hunt

Adriane Hunt

Senior Principal Information Engineer, CA Technologies
I am an author, editor, content strategist, and problem solver with a passion for great content paired with dynamic rich media. I drive value and deliver cost-effective solutions by designing and delivering lean, relevant, multi-channel content that engages, teaches, and helps people... Read More →


Monday March 27, 2017 1:30pm - 2:20pm EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

2:30pm EDT

Plan, Create, Publish: A Live Walkthrough of a Micro-Documentation Project
We’ve heard that in techcomm the ideal workflow is one where managers, developers, writers, and consumers work together to create 'perfect' content to solve business problems. It's tricky to identify all the pieces and make it work. See it live and participate during this session!
This session has you, the audience, guide the plan for product documentation (what goes into it, how it is organized), and then you continue to participate as the presenter works feverishly to ensure your ideas are captured, content is created and approved, and it is published to multiple outputs. See the scramble, and the solutions, to getting “just-in-time” content out the door.
Participate and be a moving part of a documentation project that comes together to create content in a shared workspace, with collaboration between teams, and quality finished materials delivered the way the audience wants them. On time, on budget, and on any device!

Speakers
avatar for Bernard Aschwanden

Bernard Aschwanden

President, Publishing Smarter
Bernard helps companies generate more revenue by solving documentation-based content creation, management, and distribution problems. Once content is delivered, he helps socialize the message, understand and act on feedback, and improve the process and workflow. He is the founder... Read More →
CW

Christopher Ward

Strategy developer, Webworks
Christopher specializes in helping teams accomplish big things by better departmental processes with overall company strategies. Christopher’s experience in strategy development began as an Analyst for U.S. Army Intelligence and then later moved in to the corporate world when working... Read More →


Monday March 27, 2017 2:30pm - 3:20pm EDT
2130 Rochester Institute of Technology (Louise Slaughter Hall - 078)

2:30pm EDT

The Tech Writer’s Advantage in Content Marketing
This presentation will follow the journey of an aspiring journalist turned technical writer, how she built her career as a communications expert and slowly found her way back to a creative outlet. Learn how creative and journalistic skills helped shape her into a communications expert and how the technical world did and still does continue to help in her new role as a brand content writer. I will also cover the challenges I’ve faced trying to break into the creative world and still face as I develop a new set of writing skills.

Speakers
avatar for Carrie Fick

Carrie Fick

Senior Copywriter, Fisher-Price
Carrie is a senior copywriter at Fisher-Price with 10+ years of experience as a technical communicator. After graduating with a bachelor’s in journalism she fell upon the technical writing profession and found a passion she didn’t know she had. Over the years she’s been able... Read More →


Monday March 27, 2017 2:30pm - 3:20pm EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

2:30pm EDT

Using STC to Build Your Resume: Publishing and Certifying
Many technical communicators belong to STC and similar associations for the networking opportunities, job resources, and access to publications and vetted content. But only a small portion of the membership uses the society to build their professional portfolio or resume by publishing or becoming certified. In this presentation, you will learn more about two essential ways to boost your career: publishing in Intercom magazine and becoming CPTC certified. We will address how to get published, how to guest edit, how to certify, and how to earn and maintain continuing education credits (CEUs).

Speakers
avatar for Liz Pohland

Liz Pohland

Chief Executive Officer, Society for Technical Communication
Liz Pohland is the Society for Technical Communication’s Chief Executive Officer and Editor of Intercom magazine. She is an executive with extensive expertise in publishing, editing, design, and technical communication. During her tenure with STC, she has worked closely on the CPTC... Read More →


Monday March 27, 2017 2:30pm - 3:20pm EDT
2240 Rochester Institute of Technology (Louise Slaughter Hall - 078)

2:30pm EDT

We’re Going Mobile! Great! Wait… What Does That Mean?
So your company has decided to take its documentation mobile. Great!
But just saying “go mobile” is too vague. Is it an app? Responsively designed online help? A mobilized web site? Something else? What effect might going mobile have on your documentation efforts? That’s the subject of this presentation.

We’ll first look at various definitions of “mobile” including apps, responsive design, mobilized web sites, and more – their pros and cons, and tools you can use to create them. We’ll then look at how you might have to change your documentation practices in order to move to mobile, such as requiring greater syntactical rigor, eliminating local formatting, using relative fonts and media queries to create resizable tables and content, and more.

You’ll leave this presentation with a solid understanding of options for going mobile and how your work may have to change to stay on the cutting edge of technical communication.

Speakers
avatar for Neil Perlin

Neil Perlin

President, Hyper/Word Services
Neil is an internationally-known online content consultant for companies from startups to F100. He ran the Bleeding Edge at the Summits and was an Intercom columnist for 15 years, and is a 2010 STC Fellow. He is the author of three courses on Flare and RoboHelp for Lynda.com. Neil... Read More →


Monday March 27, 2017 2:30pm - 3:20pm EDT
2120 Rochester Institute of Technology (Louise Slaughter Hall - 078)

3:30pm EDT

Refreshment Break
Ice Cream Social
Perry’s Ice Cream
  • Vanilla
  • Chocolate
  • Strawberry
Assorted Toppings
  • Chocolate Sauce
  • Caramel Sauce
  • Cherries
  • Sprinkles
  • Spanish Peanuts
  • Whipped Topping

Monday March 27, 2017 3:30pm - 4:00pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

4:00pm EDT

How to Become Better Technical Communicators: Lessons on Tech Comm from Unlikely Experts
Sometimes valuable knowledge comes from the most unexpected places. Professional Technical Communicators aren't the only people who can teach us best
practices and tricks of the trade. See how words of wisdom from from my daughters (ages 6 and 8) are hilariously applicable to the field of tech comm.

Speakers
avatar for Tiffani Wheeler Downing

Tiffani Wheeler Downing

Technical Writer, Lockheed Martin
Tiffani Wheeler Downing has worn many hats in the tech comm industry for the past 10 years—technical writer, medical editor, writing teacher, and tutor—and loves to tackle the everyday challenges tech comm presents.


Monday March 27, 2017 4:00pm - 4:45pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

4:00pm EDT

Ninja Talk
A Ninja Talk is a lightning talk presentation delivered by a speaker who has never seen the slides. Ben Woelk will be preparing slides for Chuck Campbell.

Speakers
avatar for Chuck Campbell

Chuck Campbell

NA, NY Power Authority
Chuck has created and delivered numerous technical presentations over the past 25 years to small and large clients, including the U.S. Navy, United States Postal Service, FedEx Express, Cargill, U.S. Department of Treasury’s Bureau of Engraving and Printing, Norwich Pharmaceuticals... Read More →


Monday March 27, 2017 4:00pm - 4:45pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

4:00pm EDT

Ninja Talk
A Ninja Talk is a lightning talk presentation delivered by a speaker who has never seen the slides. Chuck Campbell will be preparing slides for Ben Woelk.

Speakers
avatar for Ben Woelk

Ben Woelk

ISO Program Manager, RIT
Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host... Read More →


Monday March 27, 2017 4:00pm - 4:45pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

4:00pm EDT

Slay your Career: Career Management Tips Courtesy of Beyoncé
We all know and love pop-culture phenom Beyoncé as a singer, songwriter, actress, performer, fashion icon, and creator of internet dance crazes. To the fans, the Bey-hive, her cultural significance is hard to overstate, as she frequently addresses themes of feminism, racial justice, empowerment, and more. What can Queen Bey teach us about managing our own careers? Slay your career draws inspiration from the wisdom in pop hits such as “Bills, Bills, Bills,” “Formation,” and “Check on it” so ‘Yonce will have your career #flawless.

Speakers
avatar for Janine Rowe

Janine Rowe

Career Counselor, Rochester Institute of Technology
Janine M. Rowe, MSEd., NCC, is a career counselor and Assistant Director of Disability Services at Rochester Institute of Technology in Rochester, NY. In addition to providing developmental career counseling, she provides education and advocacy for students with disabilities and consults... Read More →


Monday March 27, 2017 4:00pm - 4:45pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

4:00pm EDT

The 7 Essential Principles of Writing, Speaking, and Designing Messages
Imagine trying to teach a room full of people everything they needed to know about writing. speaking, and designing effective, audience-centered, and relevant messages as it relates to whatever messages they deliver in their everyday careers... in 5 minutes. Could you do it? Maybe, but would everyone remember all the essential details? Probably not with the limited attention-span we as a society have and the condensed time in which you have to present the most imperative components of message design and delivery.

In this lightning talk I will present and apply my 7 Essential Message Design Principles relevant to whatever message you may be delivering for work including, but not limited to, presentations, reports, blogposts, email blasts, data presentation, and more! These essential principles of writing, speaking, and design are simple, easy-to remember (with animated explanations) and applicable for myriad forms of communicators today!

Speakers
avatar for Chyna T. Trible

Chyna T. Trible

Instructional Tech Project Consultant & Instructor, Cayuga Community College (SUNY)
Chyna T. Trible, M.S. is a Project Consultant in Instructional Technology, one of her tech-loves, and also a devoted instructor with the goal of educating future generations of learners to be excellent communicators. She aims to make instruction straighforward, while being entertaining... Read More →


Monday March 27, 2017 4:00pm - 4:45pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

4:00pm EDT

Turning Ideas Into Reality Through the Power of Grants
As the technical writing profession evolves, skills such a grant writing become increasingly important in obtaining the funding needed to support programs. This “lightning talk” will demonstrate the exciting opportunities afforded by writing and receiving grant funds. Grants4Good helps organizations “turn their ideas into reality” through strategic grant development. Learn some quick tips in just 5 minutes.

Speakers
avatar for Margit Brazda Poirier

Margit Brazda Poirier

Owner, Grants4Good LLC
Margit Brazda Poirier is a nationally Certified Grant Professional and Owner and Founder of Grants4Good LLC. She created the company in 2009 to help nonprofits and businesses find and get grants. Margit has written and received numerous grants from federal, state, foundation, and... Read More →


Monday March 27, 2017 4:00pm - 4:45pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

5:00pm EDT

Giveaways
Monday March 27, 2017 5:00pm - 5:30pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

5:30pm EDT

Closing Remarks
Volunteers
avatar for Frances Nardia

Frances Nardia

Technical writer, Quality Vision International
Frances has over 14 years’ experience in techcomm, software testing, and instructional design in both the US and Israel. She came to technical writing from a mechanical and biomedical engineering background. She studied and worked in Israel for 18 years and fondly remembers her... Read More →
avatar for Ben Woelk

Ben Woelk

ISO Program Manager, RIT
Ben Woelk, CISSP, CPTC is an Associate Fellow and the 2019-20 President of STC. Ben has been a technical communicator for more than 20 years and a leader at the local and Society level for more than 10 years. Ben was the recipient of the STC President's Award in 2017. Ben is the host... Read More →

Monday March 27, 2017 5:30pm - 6:00pm EDT
2240/30/20/10 Rochester Institute of Technology (Louise Slaughter Hall - 078)

6:30pm EDT

Spectrum After-Party
Monday March 27, 2017 6:30pm - 9:00pm EDT
Bar Louie 935 Jefferson Rd, Rochester, NY 14623
 
Tuesday, March 28
 

8:30am EDT

How to Attract Opportunities to You
Maybe you’re thinking it’s time to branch out on your own, maybe it’s time to move up in your company, or maybe it’s time for something different. No matter which scenario, for someone to hire you or your company, you must be THE solution that fills a NEED. Clearing your vision of who you are and defining your brand allows you laser focus to attract customers. More than your technical resume or CV, the how and what makes you unique.
How to gain customers by attracting them to you
How to identify who your customer is (and is not)
How to identify the keys that distinguish you from others
How to decide whether to strike out on your own and what it takes to do it
How to pitch without bragging
How to create a customer profile
How to develop a self-inventory
How to come up with a concrete, shareable plan
In this session we will cover all of the above through exercises to create a foundation for action. Plan your path to independence, to promotion, or to a new field. Come prepared to roll up your sleeves, dig in, and take action. Ask questions about your individual goals and situations.
This session will provide a forum for you to get the answers you seek!

Speakers
avatar for Elizabeth Fraley

Elizabeth Fraley

CEO, Single-Sourcing Solutions
Liz Fraley, Single-Sourcing Solutions, is a serial entrepreneur. She's founded two companies, sits on the boards of three non-profits, and is constantly coming up with new ways to share knowledge in the technical communications and content industries. She has worked in high-tech and... Read More →
avatar for Janice Summers

Janice Summers

CEO, JaniceSummers.com
Founded two companies (on the verge of launching another) co-founding collaborator on another sits on the board of a non profit. Has been a top recruiter in technology and finance, former human resources management. In between running two companies, provides coaching and mentoring... Read More →


Tuesday March 28, 2017 8:30am - 11:30am EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

8:30am EDT

Single Sourcing to the Max with MadCap Flare
New to Flare? Need to publish content to multiple devices, formats, or audiences? Flare’s single sourcing features are tremendously flexible and powerful but they can also be overwhelming. Which ones should you use? When? Can you combine them? How do you avoid overdoing it? Come to this half-day, hands-on workshop for answers AND hands-on practice. We’ll look at:
• Two definitions of single sourcing.
• The three main single sourcing features – variables (everywhere!), snippets, and conditions.
• Supporting features like CSS mediums, conditionalizable styles, responsive output, and parent/child project structures.
• How the Target Editor ties the settings together.
• Best practices for single sourcing with Flare

You’ll leave with a solid overview of Flare’s single sourcing features and how to use them to create cutting edge outputs.

Requirements
  • Bring a laptop with a mouse and your power cord.
  • Have a licensed copy or a trial copy of Flare 12 or above. (If you want to use a trial copy, download and install it less than 15 days before the workshop. Note that the trial copy misspells words at random until you enter the key. It's terrifying but harmless.)
  • Make sure your laptop has a USB port.

Speakers
avatar for Neil Perlin

Neil Perlin

President, Hyper/Word Services
Neil is an internationally-known online content consultant for companies from startups to F100. He ran the Bleeding Edge at the Summits and was an Intercom columnist for 15 years, and is a 2010 STC Fellow. He is the author of three courses on Flare and RoboHelp for Lynda.com. Neil... Read More →


Tuesday March 28, 2017 8:30am - 11:30am EDT
2130 Rochester Institute of Technology (Louise Slaughter Hall - 078)

12:30pm EDT

Introduction to Grant Writing: How to Find and Get Grants for Your Program
As the technical writing profession evolves, skills such a grant writing become increasingly important in obtaining the funding needed to support programs. This interactive workshop is for those new to grant writing. The focus is on writing grants to support programs, capital projects and operations at nonprofit organizations and businesses (not college grant applications). Participants will learn basic skills needed to find and write compelling foundation, state and federal grants. Topics will include: 1) How to find grant opportunities; 2) Preparing information commonly asked for in grant applications; and 3) Tips for winning grant applications.
Participants are encouraged to bring with them a project idea that is in need of funding. The outcome of this workshop is that each participant will have begun the process of preparing a typical grant application.

Speakers
avatar for Margit Brazda Poirier

Margit Brazda Poirier

Owner, Grants4Good LLC
Margit Brazda Poirier is a nationally Certified Grant Professional and Owner and Founder of Grants4Good LLC. She created the company in 2009 to help nonprofits and businesses find and get grants. Margit has written and received numerous grants from federal, state, foundation, and... Read More →


Tuesday March 28, 2017 12:30pm - 3:30pm EDT
2140 Rochester Institute of Technology (Louise Slaughter Hall - 078)

12:30pm EDT

Using Office365 for Collaboration and Creation of Technical Documentation
Lee and OS-Cubed staff will run a workshop in which we’ll explore the various capabilities of Office365 live. We will use an example domain and each attendee will get a 1 month free subscription to Office365 to use to do the Office workshop tasks, and practice what they’ve learned. The workshop will cover the following topics:
  • Challenges technical documentation teams face
  • Overview of the tools in Office 365
  • The different features of the different license types
  • How to use the Office365 online and offline tools to solve the challenges of working in groups
  • Office365 Group
  • Using Group collaboration in Office365 (hands-on)
  • How each tool enhances collaboration (hands-on)
  • Collaborative editing (hands-on)
  • Sharepoint and version control (hands-on)
  • Advanced sharepoint and group features (hands on)

Requirements
  • Users must bring their own laptop with chrome, firefox, edge or IE9 or better on it, with wireless internet access and ability to get on RIT’s network.  
  • Office offline (word, excel, etc) version 2016 is supported as an option but not required to perform workshop tasks.  
  • Users will receive their initial accounts ahead of the speaking date, and must be registered no later than 24 hours prior to the event to be guaranteed an account.

Speakers
avatar for Lee Drake

Lee Drake

CEO, OS-Cubed, Inc.
Lee Drake is the owner of OS-Cubed, Inc - a Rochester based Microsoft Silver Small Business Cloud Solutions Provider and partner. Lee has been using and supporting Microsoft products since 1982. He works directly with companies to optimize their business processes using tools in... Read More →
avatar for Kathryn Hutton

Kathryn Hutton

Sr. Systems Engineer, OS-Cubed
Kathryn Hutton is one of OS-Cubed’s cloud service engineers with over 25 years of experience in IT, and is also an expert at Office365, providing support for the companies 100 clients and over 600 mailboxes under management.  Kathryn will be assisting Lee with one-on-one technical... Read More →



Tuesday March 28, 2017 12:30pm - 3:30pm EDT
2130 Rochester Institute of Technology (Louise Slaughter Hall - 078)
 
Filter sessions
Apply filters to sessions.