Michael Van der Gaag has 30 years of experience in user-centered design, user experience (UX) research, and usability testing. He supports software and product developers by customizing methods to their project needs and company culture. Guiding  clients through the process of engaging their target users early in the Product Development Lifecycle, he helps them validate the usability, utility, and appeal of their offerings. As a result, companies save ten to one-thousand times the cost in time and money while making their products more customer-relevant, appealing, and easy-to-use.